The organizers of the World Cup in Qatar are paying some fan groups for good PR. Reuters reports that tournament officials will compensate certain people to travel to the Middle Eastern country in exchange for positive social media posts about the tournament.
In exchange for free travel and hotel expenses, the influencers signed a code of conduct to promote the tournament. This includes incorporating the World Cup into social media posts and re-sharing other positive comments.
The Supreme Committee for Delivery and Legacy confirmed these reports on Monday. This committee essentially helped organize the World Cup in Qatar. This includes the construction of infrastructure, the provision of transport and the organization of events related to the competition.
“As the tournament draws nearer, we have invited our most active fan leaders to personally nominate a small selection of fans to join us as our guests, as a way of thanking them for their partnership,” an official told Reuters. spokesman for the Supreme Committee.
World Cup Social Media Avoids Negative PR
Additionally, committee members told fan leaders to report any abusive or offensive comments. Fan leaders capture negative PR to have proof of any incident.
According to the organizers, the Fan Leader program consists of more than 400 people from 60 countries around the world. These influencers have also attended workshops related to the tournament and are on site to help promote the World Cup.
“Our fan leaders are playing a crucial role in engaging with fans planning to come to Qatar for the FIFA World Cup and providing us with invaluable feedback on a variety of queries and topics related to the tournament and the host country.” said Haya Al Kuwari, the committee’s Fan Engagement Leader.
“Their passion and enthusiasm for Qatar 2022 has been inspiring and an important contribution in helping us prepare for the Greatest Show on Earth in November and December.”
The World Cup begins on November 20, when hosts Qatar take on Ecuador in the opening match.
PHOTO: IMAGO / NurPhoto
